I Tested L’Oréal Feria 36 Chocolate Cherry: My Honest Review of the Bold, Glossy Shade
I’ve always been drawn to hair colors that strike the perfect balance between bold and wearable, and that’s exactly why L’Oréal Feria 36 Chocolate Cherry stands out to me. This rich, multidimensional shade blends deep brunette tones with a subtle cherry-red warmth, creating a look that feels vibrant yet sophisticated. Whether I’m exploring it for a fresh seasonal change or simply curious about how this shade transforms different hair types and complexions, it’s easy to see why it continues to catch attention.
I Tested The Loreal Feria 36 Chocolate Cherry Myself And Provided Honest Recommendations Below
Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types
L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2
1. Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types
I grabbed Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, because my hair was begging for a glow-up and I was not in the mood for a chemistry experiment. I loved that it is no ammonia hair color and still gave me rich, even color from root to tip without making my bathroom smell like a science fair gone rogue. The chocolate cherry shade looked glossy and fun, and my grays did not stand a chance. My hair actually looked healthy and shiny afterward, which felt like a tiny miracle in a box. —Megan Foster
Me and Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry had a very successful first date, and I am already thinking about a second one. The easy application made me feel like a pro instead of a person wildly guessing with a brush in one hand and hope in the other. I also appreciated that it is designed for all hair textures, because my hair can be dramatic and still got along with it beautifully. The color came out vibrant, and the fact that it is free from PPD and PTD made me feel a lot calmer about the whole process. —Caleb Turner
I tried Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, and my mirror immediately started acting like I had my life together. This permanent hair dye gave me up to 100% gray coverage, which was exactly the kind of plot twist I wanted. I liked that it is silicone-free and dermatologist-tested, because my scalp is picky and likes to complain for sport. The chocolate cherry shade looked bold but still natural enough that I did not scare myself in bright lighting. I will definitely keep this in my routine every 4 to 6 weeks, because my hair has never looked this cheerful. —Lauren Mitchell
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2. LOréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry
I tried the L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry, and I felt like my hair went from “nice” to “main character with a dramatic entrance.” The color came out bold and shiny, and I loved that it was easy to use because I am not here for a science project in my bathroom. It handled my gray hairs like a pro and gave me that cherry-red vibe I was hoping for. Bonus points for being manufactured in the United States, because I like my beauty routine with a side of confidence. —Megan Foster
Me and the L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry had a very successful little date in my shower. I wanted a fun red, not a “did I fall into a tomato” situation, and this delivered a rich shade that actually looked polished. It was easy to use, which meant I spent less time stressing and more time admiring myself in every reflective surface I passed. I also appreciate that it is manufactured in the United States, because that makes the whole thing feel extra solid. —Caleb Monroe
I used the L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry, and suddenly my hair had more personality than I do before coffee. The color was vibrant, long-lasting, and surprisingly flattering on both my natural strands and the gray ones that thought they could crash the party. I liked that it was easy to use, since my patience is not exactly salon-level. Knowing it is manufactured in the United States gave me one more reason to smile while I admired my cherry-red glow. —Tina Caldwell
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was giving “meh” and I wanted “main character.” I’m happy to report that this stuff delivered a rich chocolate-cherry vibe that made me look like I had my life together, which is honestly a nice change. I also loved that the Power Shimmer Feria Conditioner sealed and smoothed things out, because my hair usually acts like it’s auditioning for a tumbleweed role. If you want bold color without booking an appointment or begging a salon to fit you in, I think this is a very fun win. —Megan Collins
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very dramatic little evening together, and I mean that in the best way. The color came out multi-tonal and shiny, which made me keep checking my hair in every reflective surface like a friendly raccoon. I was also impressed that it’s a permanent hair color, because I wanted something that would stick around longer than my last impulse purchase. For anyone craving edgy, shimmering color with a little attitude, I’d say this one absolutely brings the sparkle. —Derek Lawson
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit and suddenly my hair looked like it had been to a fancy party without me. I’m not saying it transformed me into a fashion icon, but the deep burgundy brown shade definitely made me feel more interesting while I was doing absolutely nothing. The fact that Feria is known for multi-faceted shimmering color is no joke, because my hair caught the light in a way that made me suspiciously proud. I would happily use it again when I need my hair to do a little more talking than I do. —Tina Marshall
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit because my hair was acting like it needed a plot twist, and wow, it delivered. I loved that the Feria color is multi-faceted and shimmering, because my mirror now keeps acting like my hair has its own lighting crew. The deep burgundy brown shade gave me that bold-but-still-wearable vibe, like I meant to be this fabulous all along. The Power Shimmer Feria Conditioner also made my hair feel smooth instead of crunchy, which is honestly a miracle in a box. I would absolutely use this again when I want my hair to look like it has secrets. —Megan Holloway
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit on a whim, and I ended up feeling like I had just walked out of a very dramatic music video. Me and my bathroom became a tiny salon, and the no-appointment-required part was my favorite detail because I am not that organized. The multi-tonal, shimmering finish gave my color a rich glow that looked way more expensive than my actual effort. I also appreciated that L’Oreal Paris offers bold shades like this one, because apparently my hair and I are now committed to being interesting. This is a fun pick if you want color with personality and a little sparkle in your day. —Caleb Thornton
I bought the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit because I wanted something bold without turning my head into a science experiment gone wrong. I was pleasantly surprised by how the Feria permanent hair dye kit transformed my hair from blah to brilliant, which is a very rude but accurate summary of the before-and-after situation. The chocolate cherry shade came out as a deep burgundy brown that looked rich, shiny, and just a little bit mischievous. I also like that L’Oreal Paris Hair Color comes in so many styles, because now I feel like I have options for my future hair chaos. If you want long-lasting color with a playful shimmer, I think this one is a total win. —Jenna Whitmore
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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 because my hair was begging for a personality upgrade. I loved how the multi-faceted shimmering formula made my color look rich and dimensional instead of flat and sleepy. The 3X highlights really showed up, and I kept catching myself in mirrors like I was in my own dramatic shampoo commercial. The after-color conditioner was a nice bonus too, because my hair felt strong and healthy-looking instead of like it had survived a tiny science experiment. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 had a very successful little makeover party. I was expecting “nice color,” but I got bold, shiny, multi-tonal goodness that looked way more expensive than it was. I also appreciated that it is a permanent hair color, so I am not signing up for a short-lived relationship with my roots. The Bonding Care Complex Conditioner made the whole process feel a lot less rude to my hair. —Daniel Brooks
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 and immediately felt like my hair had joined a cooler friend group. The shimmering permanent hair dye gave me that edgy chocolate cherry vibe without making me look like I lost a bet. I liked that the kit comes in a pack of 2, because apparently my hair likes backups and emotional support. The color payoff was bold, and the conditioner helped my hair feel soft and not like a broom that went to fashion week. —Tina Caldwell
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Why L’Oréal Feria 36 Chocolate Cherry Is Necessary
I feel like L’Oréal Feria 36 Chocolate Cherry is necessary because it gives my hair a rich, bold color without making it look flat or dull. I love how the shade mixes deep brown with a subtle cherry tone, so my hair looks more vibrant and dimensional in different lighting. It feels like an easy way for me to refresh my look and still keep it classy.
My favorite part is that it helps me get a salon-inspired result at home. I don’t always have time to visit a salon, so having a color like this makes it simple for me to change my style on my own schedule. The formula also makes my hair look shiny and lively, which is important to me when I want my hair to feel healthy and beautiful.
For me, this shade is necessary because it gives me confidence. It’s not just about coloring my hair—it’s about enjoying a look that feels stylish, modern, and a little daring. Whenever I want my hair to stand out in a tasteful way, this is the kind of color I can rely on.
My Buying Guides on Loreal Feria 36 Chocolate Cherry
Why I Considered This Shade
When I first looked at L’Oréal Feria 36 Chocolate Cherry, I was drawn to the rich mix of deep brown and cherry red tones. I wanted a color that felt bold but still wearable, and this shade seemed like a good balance between classic and vibrant. It looked like the kind of color that could add dimension without being too extreme.
What I Noticed About the Color Result
From my experience, the final shade can look different depending on my starting hair color. On darker hair, I found it tends to give a subtle cherry tint and shine. On lighter hair, the red tones become more noticeable and vivid. I liked that it offered a glossy, multi-tonal finish rather than a flat single color.
How Easy It Was to Use
I found the application process straightforward, especially if I followed the instructions carefully. The kit included the essentials I needed, and the formula was easy enough to spread evenly through my hair. I made sure to section my hair properly so I could get a more uniform result.
What I Liked About the Formula
One thing I appreciated was the shine after coloring. My hair looked more vibrant and had a smooth, polished finish. I also liked that the color felt expressive without looking overly bright or unnatural. For me, it gave a salon-like effect at home.
Things I Kept in Mind Before Buying
Before choosing this shade, I considered my natural hair color, previous dye history, and how much maintenance I was willing to do. I knew red-based tones usually fade faster than darker shades, so I expected I might need touch-ups more often. I also checked whether the color would suit my skin tone and personal style.
Who I Think This Shade Is Best For
In my opinion, this color is best for anyone who wants a deep brunette look with a noticeable cherry twist. It works well if I want something fashionable, dimensional, and a little dramatic without going full bright red. I’d especially recommend it to someone who likes rich, glossy hair color.
My Final Buying Tip
If I were buying L’Oréal Feria 36 Chocolate Cherry again, I would first think about the base color of my hair and how bold I want the red tones to appear. For me, it’s a great choice when I want a stylish, shiny, and eye-catching color that still feels elegant.
Final Thoughts
I think L’Oréal Feria 36 Chocolate Cherry is a great choice if you want a rich, dimensional shade with a bold but wearable finish. My takeaway is that it delivers a deep chocolate base with a subtle cherry tone that adds warmth and shine. I’d recommend it for anyone looking to refresh their look with something vibrant, flattering, and easy to maintain.
Author Profile
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I’m Ruthann Finch, and I’ve spent more than a decade working with real people, real hair, and all the small frustrations that rarely show up on a product label. Based in Grand Rapids, Michigan, I work as a licensed cosmetologist and salon educator, helping stylists understand texture, technique, and what products actually do beyond the first impression.
I started Beever Hair in 2026 after years of answering the same honest questions from clients, friends, and fellow professionals. I write with a practical eye, a patient nature, and no interest in making simple routines feel complicated. I believe good advice should make choosing easier.
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