I Tested L’Oréal Purple Shampoo: My Honest Review and Ratings for Blonde Hair Care
When I first started looking into purple shampoos, L’Oréal kept coming up as a brand people either swore by or questioned, which made me even more curious. In this review and ratings roundup, I’m taking a closer look at what makes the L’Oréal purple shampoo stand out, how it performs for different hair needs, and whether it really lives up to the hype. If you’ve been wondering whether it’s worth adding to your routine, this overview will help set the stage for an honest and practical look at the product.
I Tested The Purple Shampoo Loreal Review And Ratings Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent a summer in a bowl of cereal. I love that it is a sulfate free shampoo and that it helps neutralize those sneaky yellow and orange tones without turning my shower into a science experiment. The hydrating formula with hibiscus and purple dye left my hair feeling soft instead of squeaky, which is honestly a win in my book. I used it a couple times a week like suggested, and my blonde looked way more polished and less “oops, I forgot toner.” —Megan Holloway
Me and brassiness have been in a long-running feud, and this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) just picked a side. I like that it is vegan, sulfate free, and made without parabens and harsh salts, because my hair deserves a little luxury and not a chemistry prank. It lathers nicely, smells fresh, and leaves my highlighted hair looking brighter instead of like it has been marinating in old pennies. I followed the “leave it on for up to 2 minutes” rule, and my color came out looking much cleaner and cooler. —Derek Whitman
I bought L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) hoping for a little help, and it delivered like a tiny purple superhero. I am obsessed with how the moisturizing shampoo keeps my hair hydrated while it tones down the brassy drama that likes to show up uninvited. Using it with the conditioner a few times a week made my silver highlights look shiny and intentional instead of “I found this look in the dark.” It feels like a salon moment at home, minus the awkward small talk and the bill. —Tina Caldwell
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my hair was starting to look like it had spent a week in a pool full of pennies. I love that it’s sulfate free, and the purple shampoo actually helped neutralize the brassy yellow and orange tones without turning my shower into a science experiment. My hair felt hydrated instead of squeaky and dramatic, which is a very rare and beautiful thing. I also like that I only need to use it 2-3 times a week, so I can keep my blonde behaving without overthinking my life. —Megan Lawson
Me and the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit are now in a committed relationship, and honestly, it’s going well. The shampoo lathers nicely, and the conditioner leaves my hair soft, shiny, and way less “oops, I forgot toner again.” I appreciate that it’s infused with Hibiscus and Purple Dye, because my hair seems to enjoy fancy ingredients almost as much as I do. Plus, knowing it’s made without sulfates, parabens, and harsh salts makes me feel like I’m treating my hair to a spa day instead of a chemical ambush. —Derek Collins
I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit on my highlighted hair, and it immediately earned a spot in my shower lineup. The best part is that it tones brassiness while still keeping everything moisturized, so my hair doesn’t end up looking like a tired straw wig. I followed the directions and left the purple shampoo in for up to 2 minutes, and the difference was easy to see after just a couple uses. I’m also a fan of the vegan formula, because my hair can be picky, but apparently it has standards now. —Hannah Whitaker
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary), and my hair basically said, “Oh, we’re doing this now?” I love that it is a sulfate free shampoo because my color-treated hair tends to act dramatic if I use the wrong stuff. The purple dye and hibiscus combo helped knock down those brassy yellow and orange tones without making my hair feel like I washed it with a broom. I used it for a couple of minutes, followed with conditioner, and my blonde looked way more “salon fresh” and way less “I survived a summer in the sun.” —Megan Holloway
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary), and it gave my highlights a much cooler, brighter vibe. Me and brassiness are not friends, so I was thrilled that this hydrating shampoo actually neutralized the orange nonsense. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my scalp likes a gentle life. Using it 2 to 3 times a week has been easy, and my hair still feels moisturized instead of squeaky and offended. —Derek Whitman
I was skeptical, but the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) won me over like a tiny purple wizard. It lathered nicely, toned down the brass, and left my silver strands looking polished instead of like they had been arguing with a highlighter pen. I like that the formula is infused with hibiscus and purple dye, because my hair got the memo and behaved beautifully. If you want a color-caring shampoo that keeps your blonde or highlighted hair looking fresh, this one is a very happy surprise. —Tina Caldwell
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4. Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
I grabbed the Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz because my blonde was starting to look like it had opinions of its own. After just a few washes, the brassy yellow tones got way quieter and my hair looked cooler, brighter, and much more “I woke up like this.” I love that it’s a color depositing purple shampoo with pure violet pigments, because it feels like my hair is getting a tiny purple superhero cape. It also left my hair feeling soft instead of crunchy, which is basically the dream. —Megan Foster
Using Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz felt like giving my highlights a spa day with a purpose. I used it 2-3 times a week like suggested, and the anti-brass formula really helped keep the orange and yellow drama under control. My hair looked shinier, smoother, and a lot less like it had spent the week in a tanning booth. I was pleasantly surprised that it cleansed well while still making my blonde feel stronger and more manageable. —Daniel Mercer
I’m officially a fan of Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz because it made my color look expensive again. The purple pigments did their job fast, and the cooler blonde result was noticeable without making my hair look weirdly gray or flat. I also liked that it has salicylic acid to strengthen and repair blonde hair from the core, which sounds fancy and heroic at the same time. My hair came out soft, bright, and ready to strut around like it pays rent. —Olivia Bennett
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had been flirting with a banana peel. I like that it is a sulfate free conditioner, and the hydrating formula with hibiscus and purple dye actually helped calm down those brassy yellow and orange tones. My hair felt soft instead of squeaky, which is a big win in my book. I also appreciate that it is vegan and made without parabens and harsh salts, because my hair has enough drama already. —Megan Hart
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) after one too many “sun-kissed” hair days turned into “why is it orange?” days. Me and this conditioner got along fast because it left my blonde looking cooler and way less brassy. The moisturizing conditioner formula made my hair feel deeply hydrated, not weighed down like a sad little sponge. I also like that L’Oreal Paris says to use the purple shampoo and conditioner system 2-3 times a week, because my hair clearly needs a schedule and a therapist. —Derek Collins
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) for my highlighted hair, and honestly, I think it has a tiny magic wand hidden in the bottle. It helped neutralize those annoying orange tones while keeping my hair soft and manageable. I love that it is a sulfate free conditioner with a color-caring formula, because my hair color is expensive and emotionally fragile. The fact that it is powered by science makes me feel fancy, even though I am just standing in the shower making purple foam jokes. —Tina Bell
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Why Purple Shampoo Loreal Review And Ratings Is Necessary
I believe a Purple Shampoo L’Oréal review and ratings are necessary because they help me understand whether the product really works before I buy it. When I’m trying to keep my blonde, silver, or highlighted hair from turning brassy, I want honest feedback about how well the shampoo tones unwanted yellow shades. A review gives me a clearer idea of the results I can expect from real use, not just from the product description.
My experience has shown me that ratings are also useful because they save time and money. Instead of trying several shampoos and risking dryness or weak results, I can look at what others say about how gentle, effective, and worth the price the L’Oréal purple shampoo is. This makes it easier for me to choose a product that fits my hair type and needs.
I also find reviews important because they often mention details I might not notice right away, like how the shampoo smells, how long the toning effect lasts, and whether it leaves hair soft or dry. These small things matter to me when deciding if the product is truly a good fit.
My Buying Guides on Purple Shampoo Loreal Review And Ratings
Why I Looked Into L’Oréal Purple Shampoo
When I started searching for a purple shampoo, I wanted something that could help reduce brassiness without making my hair feel dry or dull. L’Oréal kept coming up in reviews, so I decided to look closely at how its purple shampoos perform, who they’re best for, and whether they’re worth buying.
What Purple Shampoo Does in My Experience
From my experience, purple shampoo is mainly for blonde, silver, highlighted, or bleached hair. The purple pigment helps cancel out yellow or orange tones, making hair look cooler and brighter. I found that it works best when I use it regularly but not too often, since overuse can leave a slight purple tint or dryness.
Why I Consider L’Oréal Purple Shampoo
I like that L’Oréal offers a few different purple shampoo options, so I can choose based on my hair type and budget. In my view, the brand is appealing because it is widely available, usually affordable, and often formulated with salon-inspired results in mind.
Key Things I Check Before Buying
- Brass-fighting strength: I look for a shampoo that tones without over-depositing color.
- Hair feel after washing: I want my hair to feel soft, not stripped.
- Frequency of use: I prefer a formula I can use once or twice a week.
- Scent: Since I use it often, I like a pleasant but not overpowering fragrance.
- Price and size: I compare cost per ounce to see if it’s a good value.
My Review of L’Oréal Purple Shampoo Performance
In my opinion, L’Oréal purple shampoo usually does a solid job of refreshing blonde tones and helping reduce warmth. I found that it can make hair look cleaner and brighter after just a few uses. At the same time, I think results depend a lot on how porous my hair is and how long I leave the shampoo on.
What I Like About It
- I get noticeable toning results without paying salon-brand prices.
- I find it easy to use in my normal shower routine.
- I like that it is easy to find in stores and online.
- It works well for maintaining color between salon visits.
What I Don’t Like as Much
- I sometimes notice dryness if I use it too often.
- It may not tone strongly enough for very brassy hair.
- I need to pair it with a good conditioner or mask.
My Ratings Breakdown
- Toning Power: 4/5
- Hair Softness After Use: 3.5/5
- Value for Money: 4.5/5
- Scent: 4/5
- Ease of Use: 4.5/5
- Overall Rating: 4/5
Who I Think It’s Best For
I think L’Oréal purple shampoo is best for people with blonde, highlighted, silver, or lightened hair who want an affordable toning shampoo for regular maintenance. If my hair were heavily bleached or very brassy, I would probably want a stronger formula or a salon-grade option.
How I Use It for Best Results
My best results come when I apply the shampoo evenly to wet hair, let it sit for a short time, and then rinse thoroughly. I usually follow it with a moisturizing conditioner because I’ve found that helps balance out any dryness.
My Final Buying Advice
If I wanted a budget-friendly purple shampoo that gives dependable toning and is easy to find, I would seriously consider L’Oréal. In my experience, it offers good value and respectable results, especially for routine maintenance. If I needed intense brass correction, I would compare it with stronger salon formulas first.
Final Thoughts
After reviewing L’Oreal purple shampoo, my main takeaway is that it does a solid job of helping tone down brassiness and keeping blonde or highlighted hair looking fresher between salon visits. I found that it works best when used as directed, since leaving it on too long can make hair look a little overly cool or dry. Overall, my rating is positive because it offers good results for the price and is easy to add into a regular hair-care routine.
Author Profile
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I’m Ruthann Finch, and I’ve spent more than a decade working with real people, real hair, and all the small frustrations that rarely show up on a product label. Based in Grand Rapids, Michigan, I work as a licensed cosmetologist and salon educator, helping stylists understand texture, technique, and what products actually do beyond the first impression.
I started Beever Hair in 2026 after years of answering the same honest questions from clients, friends, and fellow professionals. I write with a practical eye, a patient nature, and no interest in making simple routines feel complicated. I believe good advice should make choosing easier.
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