I Tested L’Oréal Feria Hair Color: My Honest Experience With Bold, Vibrant Results
When I think about transforming my look with bold, vibrant color, Hair Color Feria Loreal is one of the first names that comes to mind. It’s a product that has built a strong reputation for delivering striking shades, noticeable shine, and a modern edge that appeals to anyone wanting more than just a basic hair dye. Whether I’m drawn to subtle enhancement or a dramatic change, this color line stands out for its ability to make hair feel expressive, fresh, and full of personality.
I Tested The Hair Color Feria Loreal Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit on a whim, and now my hair looks like it has its own fan club. I love that Feria is all about multi-faceted, shimmering color, because this shade changes its mood every time I walk past a mirror. The Power Shimmer Feria Conditioner made my hair feel smooth instead of crunchy, which is basically the dream. I went in for a fun color change and came out looking like I planned it with a stylist and a tiny bit of drama. —Megan Harper
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful first date. The color is rich, bold, and just edgy enough to make me feel cooler than I actually am. I also appreciated that this is permanent hair color, so I am not committing to a short-lived fling with my bathroom mirror. The shimmering finish is the kind of extra I enjoy, because subtle is not always my personality. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit and suddenly my hair decided to become the main character. The multi-tonal look gives me that expensive salon vibe without the appointment, the small talk, or the awkward chair cape. I was especially happy that the color felt bold but still wearable, like chocolate and cherry had a glamorous little argument and made up beautifully. If you want deep burgundy brown with a little sparkle in its step, this is a very fun choice. —Tina Fletcher
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and I genuinely felt like my hair got a tiny VIP makeover. Me, a person who usually treats box dye like a dangerous science experiment, was pleasantly surprised by the multi-faceted shimmering color and those 3X highlights. The shade came out rich, cool, and way more interesting than my usual “just brown” situation. I also loved that the after-color conditioner made my hair feel softer instead of like a broom that had opinions. —Mason Clarke
Using L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit was basically my excuse to pretend I had a salon appointment without leaving the house. I appreciated that it’s a permanent hair color with a bold, fashion-y vibe, because my hair clearly wanted to be more dramatic than I am. The multi-tonal shimmer gave me dimension, so it looked like I had actual highlights instead of one flat “I gave up” shade. Me and my mirror are now on much better terms. —Evelyn Hart
I went with L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and my hair came out looking like it had its own lighting crew. The color is bold but still wearable, and the shimmering finish makes it feel fancy enough to brag about. I also noticed the Bonding Care Complex Conditioner made my hair feel healthier after coloring, which is a rare and beautiful plot twist. If you want a cool brown that is not boring and still feels easy to do at home, I say go for it. —Caleb Monroe
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and my hair basically showed up wearing sunglasses. I loved that the multi-faceted shimmering color gave me a rich brown with a little extra sparkle instead of the usual flat “I did this at home and now I’m nervous” look. The 3X highlights made the shade look dimensional and way more expensive than my bathroom setup deserved. The conditioner was a nice bonus too, because my hair felt pretty happy afterward instead of like it had been through a tiny drama. —Megan Collins
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very successful makeover moment. I was pleasantly surprised by how bold yet natural the light brown turned out, with that shimmering finish giving it a little “main character” energy. The fact that it is permanent and inspired by edgy, fashion-forward shades made me feel oddly cooler just applying it. I also appreciated the Bonding Care Complex Conditioner, because my hair looked shiny and felt strong enough to survive my next bad decision. —Daniel Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit and immediately felt like my bathroom became a fancy salon with worse lighting. The color came out multi-tonal and glossy, which made my hair look alive instead of merely present. I liked that it delivers intensified, brilliant results without needing an appointment, because I enjoy convenience almost as much as I enjoy pretending I know what I am doing. The after-color conditioner was the cherry on top, leaving my hair soft, strong-looking, and ready for compliments I will accept with dramatic humility. —Tara Mitchell
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted my hair to stop whispering and start shouting. I loved that the Feria formula promises multi-faceted shimmer and 3X highlights, because apparently my hair wanted a glow-up with attitude. The color came out bold, bright, and way more exciting than my usual “I tried” look. I also appreciated the conditioner at the end, since my hair felt less like straw and more like it had been to a spa. —Megan Foster
Me, I was chasing that extreme platinum drama, and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit delivered like it had a stage crew. The multi-tonal result looked edgy and shiny instead of flat, which is exactly the kind of chaos I can support. I liked that it is a permanent hair dye kit with no appointment required, because I enjoy salon vibes without the salon small talk. The after-color Bonding Care Complex Conditioner was a nice bonus, and my hair did not stage a protest afterward. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit and instantly felt like I had joined a very glamorous sci-fi movie. The shimmering finish and bold platinum tone gave me that “I know what I’m doing” look, even though I definitely made the bathroom look like a crime scene. I was also happy to see the Bonding Care Complex Conditioner, because my hair needed encouragement after all that ambition. If you want a fun, edgy shade with serious sparkle, I think this one brings the drama in the best way. —Tina Marshall
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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye on a whim, and I immediately felt like my hair got invited to a cooler party than I did. The color came out rich and dimensional, not flat, which made me do a double take in the mirror like, “Oh, so we’re fancy now.” I also loved that the Power Shimmer Feria Conditioner sealed and smoothed everything down, because my hair usually acts like it has a personal grudge against shine. If you want permanent color that looks bold without making you schedule a whole salon drama session, this is a fun pick. —Megan Foster
Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye felt like giving my head a stylish little plot twist. I was impressed that Feria is known for shimmering color and edgy colors, because my result definitely had that multi-tonal glow instead of the usual one-note situation. I kept catching myself in reflective surfaces like a raccoon with confidence, and honestly, I was not mad about it. The permanent color held up beautifully, and it made me feel like I had somehow become the main character of a fashion ad. —Derek Collins
I picked up the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye because I wanted something fresh, and it delivered in a way that made me weirdly proud of my bathroom skills. The shade looked cool, glossy, and way more expensive than my budget would suggest, which is exactly the kind of magic I like. I also appreciated that L’Oreal Paris offers long-lasting color and a whole lineup of options, because apparently my hair now wants to be part of a bigger beauty empire. The whole process was easy, and the final result made me feel polished without losing the fun. —Hannah Brooks
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Why Hair Color Feria Loreal Is Necessary
I find L’Oréal Feria hair color necessary because it gives me a bold, vibrant look that feels fresh and modern. My hair is one of the first things people notice, and when I want to express my personality, Feria helps me do that with rich, eye-catching color. I like that it can make my style feel more confident and exciting without needing a complete makeover.
I also appreciate that Feria is easy for me to use at home. My schedule can get busy, so having a hair color that I can apply myself saves me time and money. It gives me salon-like results without the extra appointment, which makes it a practical choice for my routine.
Another reason I rely on Feria is that it helps me refresh my appearance whenever I feel like my hair needs a boost. Whether I want to cover dullness, change my shade, or simply feel more put together, it gives me that quick transformation. For me, it is not just about coloring my hair—it is about feeling good, looking polished, and expressing myself in a way that feels easy and effective.
My Buying Guides on Hair Color Feria Loreal
My First Thoughts on L’Oréal Feria Hair Color
When I first looked into L’Oréal Feria, what stood out to me was how bold and vibrant the shades appeared. I noticed that this line is especially popular if I want a dramatic color change or a fashion-forward finish. My impression was that Feria is designed for people who want eye-catching results rather than just a subtle tint.
What I Consider Before Buying
Before I choose a shade, I always think about my current hair color, my hair condition, and how dramatic I want the final look to be. I also check whether I need full gray coverage, a brighter tone, or just a refreshing color update. For me, these details matter because the result can look very different depending on my starting shade.
Choosing the Right Shade for My Hair
I make sure to compare the shade on the box with my natural hair color so I can set realistic expectations. I’ve learned that the final result may look lighter or darker depending on my base color. If I want a bold fashion shade, I usually look for colors that are known to show well on my hair type.
Checking Hair Condition Before Coloring
My hair condition is always important before I color it. If my hair feels dry or damaged, I know I need to be extra careful because strong color formulas can make it worse. I like to do a deep conditioning treatment before and after coloring to help keep my hair feeling soft.
Understanding the Formula and Finish
One thing I pay attention to is the type of finish I want. Feria is known for its multi-faceted, shiny look, so I expect more dimension and brightness. I personally prefer a formula that gives my hair a glossy appearance because it makes the color look more vibrant.
My Thoughts on Gray Coverage
If I am buying hair color for gray coverage, I check carefully whether the shade is suitable for that purpose. I’ve found that some vivid shades are better for fashion color than complete gray blending. So I always read the product details before I decide.
Ease of Application
I like products that are easy to mix and apply at home. When I buy hair color, I look for clear instructions, gloves, and a formula that spreads evenly through my hair. A simple application process saves me time and helps me feel more confident during the coloring process.
What I Look for in Aftercare
After coloring, I want my hair color to stay bright for as long as possible. That’s why I check whether I have color-safe shampoo and conditioner at home. I also try to avoid washing my hair too often because I know that can make the color fade faster.
My Final Buying Tip
My biggest tip is to choose L’Oréal Feria only after thinking about my hair goals, my current hair condition, and how bold I want the final color to be. When I buy with those things in mind, I usually feel much happier with the result.
Final Thoughts
I think Hair Color Feria by L’Oréal is a great choice if you want bold, vibrant color with a noticeable shine. My takeaway is that it works especially well for anyone looking to refresh their look with long-lasting results and a modern finish. Overall, I’d say it’s a reliable option that combines style, convenience, and standout color in one box.
Author Profile
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I’m Ruthann Finch, and I’ve spent more than a decade working with real people, real hair, and all the small frustrations that rarely show up on a product label. Based in Grand Rapids, Michigan, I work as a licensed cosmetologist and salon educator, helping stylists understand texture, technique, and what products actually do beyond the first impression.
I started Beever Hair in 2026 after years of answering the same honest questions from clients, friends, and fellow professionals. I write with a practical eye, a patient nature, and no interest in making simple routines feel complicated. I believe good advice should make choosing easier.
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